Coaching

Mentoring that goes
beyond sales.

Multiple clients have said the same thing in different words: the lessons apply to life, not just the job.

Who this is for

Four kinds of people I usually work with

Founders who are still doing the selling themselves and need to get out of the seat.

Sales leaders who want a sounding board with no internal politics attached.

Individual sales people who've plateaued and need a fresh framework, not another script.

Teams who need deal reviews, forecasting discipline, and a repeatable process, not more motivation.

How it works

1:1, small group, or embedded

I run 1:1 mentoring, small group coaching, and ongoing embedded engagements, weekly or monthly depending on the client. Some engagements run for months, some for years. Several of the testimonials on this page are from relationships that have lasted well over a decade.

Typical areas I work through with clients:

  • Territory, account, and win planning
  • Sales process and forecasting discipline
  • Commission plan design (measuring outcomes, not inputs)
  • Deal reviews and loss reviews
  • Discovery and qualification (qualify in vs qualify out)
  • Executive coaching for founders moving from doer to leader
Real outcomes, in their words

What coaching clients say

"I worked with JD for 14 months while transitioning into a sales role, and his impact on my career was significant. Through his coaching and accountability, I not only transitioned successfully into sales, but exceeded my sales target in my first year."
James Peterson, Senior Business Development Manager, Sektor Australia
"JD has completely transformed how I engage with clients, leading to fantastic results for the business and equipping me with valuable personal skills. Many of the lessons he shares go beyond sales and can be applied to life in general."
Darren Mulvenna, Client Engagement Lead, Vueterra
"This year was all about self reflection, self growth, and self awareness. I was seeking a mentor to guide me in my leadership role. I have been challenged and probed and even given homework assignments by JD which has improved my performance."
Edwin Chan, Director, Account Management APAC, Avetta
"JD also doubles as a great business mentor, always refocusing my perspective on people, conversations, mindset, and leadership. JD is the guy who rings you out of nowhere, asks whether you are kicking goals and motivates you to do better."
Jeff Warren, CEO, Vueterra
"We engaged JD to review our sales process and outcomes in our health tech software business. JD methodically implemented a number of changes over the subsequent year and a half, introducing discipline and methodologies for more accurate forecasting, prospect qualifying and coaching."
Mathew Cherian, Managing Director, Global Health Limited
"John provided good mentoring and sound advice to me over a period of 12 months. He acted as a sounding board to my ideas and always had a thought provoking coaching angle to offer."

Enquire about coaching

Tell me a bit about where you or your team are stuck, and we'll take it from there.

Book a 15 minute call