That's not my line, it's Ashton Bishop's, CEO of Step Change. I'll let the rest of the room tell you the same thing.
Every session comes from 20+ years actually carrying a bag and running sales teams, not from a slide deck someone else wrote.
Most salespeople default to talking about what they sell, not what it does for the buyer. This session flips that, showing how to reposition any pitch, proposal, or pipeline conversation around the customer's actual outcome, not your feature list.
Deals don't usually stall because of price or competition. They stall because of gaps most sales teams never diagnose. A practical look at reading the real signals in a deal, and what to do before it goes quiet.
Most sales teams qualify for fit, then assume urgency. That's not the same as speed. This session covers how to actually track a buyer's readiness, so you stop chasing deals that were never going to close.
Your CRM stages describe what you're doing. They don't describe what the customer is doing. A session on reading the buyer's actual decision journey and using it to forecast with real confidence instead of guesswork.
A signature session, previously delivered at the OpenText Innovation Tour, that gets salespeople to look at how they're actually perceived in a room, not how they think they come across, and gives them a way to fix it.
For founders who are still the top salesperson in the business. Why the instincts that got you your first ten clients actively work against you at fifty, and what has to change structurally, not just in mindset, to get sales off your desk.
Formats: keynote (30–60 min), half-day workshop, or full-day team session. All can include a short audience diagnostic or Q&A close.
"JD presented at our corporate sales conference. He was engaging and built a great rapport with the room quickly. Our team are empowered and I'm looking forward to working with them to use the ideas to leverage these new corporate sales skills."
"JD delivered an outstanding one day session to our Sales team today. His experience, techniques and knowledge had an immediate positive impact on our team by challenging the way we think."
"I have just attended two sales acceleration sessions from JD and found them the most exciting, interactive and thought provoking presentations I have attended in my ten years as a salesperson."
"Just saw JD present this morning at an event. He gets straight to the point and within a very short time span managed to get several aha! moments with the audience."